Some of the clients:
BBC
Heinz
Penguin
DK Publishing
Ninja Tune
Hard skills:
InDesign
After Effects
Photoshop
Illustrator
Figma
Soft skills:
Creative Leadership
Brand Strategy
Team Development
Critical Thinking
Problem-solving
About me
With over two decades of experience across brand strategy, creative direction, and graphic design, I bring a multidisciplinary approach to visual communication, balancing strategic clarity with artistic flair.
My work spans integrated campaigns, brand development, and visual storytelling across digital and physical platforms, informed by years of collaboration with clients ranging from grassroots organisations to national institutions. Having lived and worked in Bristol and London, I’ve absorbed a wide spectrum of cultural and creative influences that continue to shape my practice today, both under my own name and as the graphic artist Docvek.
Education:
CIM Brand Masterclass
Deep level course in brand architectire (2018)
Graphic Design & Visual Communication
University West of England (Bristol) BA 2.1 Hons (2003)
Expertise:
Creative Direction
I lead the end-to-end delivery of creative campaigns, ensuring conceptual alignment, brand consistency, and audience relevance across every output. I bring a clear vision to complex briefs, guiding teams from ideation through to execution.
Brand Strategy & Development
I partner with organisations to build brand identities that are distinctive, strategically grounded, and built for long-term relevance. This includes naming, tone of voice, visual systems, and brand architecture. All informed by audience insight and market positioning.
Art Direction & Visual Communication
I oversee the creative direction of visual content across photography, illustration, motion, and graphic design. Every asset is developed with intention, designed to support the brand story and meet the needs of its audience.
Graphic Art (Docvek)
Under the pseudonym Docvek, I explore the intersection of graphic art and storytelling. This work includes character design, editorial illustration, and visual narratives that have been featured in exhibitions and leading publications,
Awards & Recognitions
European Transform Award (Silver)
2024
Prolific North Creative Award Winner
2024
Most Innovative Artist (North West)
2020
The Drum (Special Recognition)
2019