Employed as an external consultant, I led the strategic and creative development of a new suite of holistic legal services tailored for ultra high net worth (UHNW) individuals and families. Acting as both brand consultant and lead creative, I worked closely with Taylor Wessing’s senior management team to define and articulate the offer, ensuring it resonated with a highly discerning audience. I developed a distinct service brand that retained clear alignment with the parent identity while carving out a premium, standalone presence suited to the needs and expectations of UHNW clients.